If you are a non-profit organization, you may have a terribly low marketing budget and be highly obsessed on your net site to achieve your audience. This is often a terribly distressing situation.
Let's imagine you're an animal rescue organization. You've got written very passionate copy concerning animal rescue and therefore the work your organization has done. You are pleased with your web site, but you've got virtually no traffic. And, you have a director who does not even know what a PageRank is, but she heard that it is important. She keeps bringing it up at every staff meeting. Furthermore, you're reliant on volunteer energy. Your volunteers are terribly dedicated however therefore overtaxed that they are wandering around with one sock hanging from their ear, mumbling to themselves. You know that SEO is an investment, however you only can't spare the cash. What are you going to try to to?
You have got a couple of opportunities to turn this example around.
1st, I highly suggest blogging. Having a blog can personalize no matter message you are trying to convey. During this case, you may show pictures of animals that are suffering and animals that your organization has rescued. Weekly entries will help personalize your message by chronicling the particular work that you do to assist create the lives of animals better. This helps create trust in the net users mind, and shows potential donors what their money would be going towards. Additionally, blogging may be a smart means to increase web traffic to your site. Since the blog pages are so straightforward to update, it is a good approach to keep your content fresh.
The next advantage that you have is linking opportunities. People who believe in your cause are visiting want to link to you. This can increase your page rank and your showing in the search engines. They may even consider one means links when in most cases, that request meets with a chilly, steely (virtual) silence. Typically speaking, one way links are more highly prized than reciprocal links. If you've got done any work with government agencies or civic organizations, email them and raise for a link. Be skilled and polite for positive, however try to charm to their altruistic side. Conjointly, notice well matched net sites and ask for links. If they write back and request a reciprocal link, it's no massive deal. They're a compatible agency and your site's guests might realize their website useful, so you place them on your links page.
Neither technique cost much cash, and can really help your visibility. Blogging and a link campaign do require some investment of your time, and you will feel that you don't very have enough of it. However, each of these activities will be scheduled into your weekly routine in manageable pieces. You may find that even a [*fr1] an hour or therefore every day will really make a big difference in your web web site's position in the search engines once some months. You'll be glad you created the investment. With increase traffic, there is a lot of social awareness of the cause you suspect in. This in flip could cause more donations and more volunteers.